Content Engine

What it handles (10 flights)

• Weekly content ideas

  Scheduled (0 9 * * 1)

  Review the best-performing posts from the connected social accounts over the last 30 days and the latest news about {{topics}}. Produce 10 content ideas for the coming week. For each one give a working title, a one-line hook, the suggested format (blog post, thread, newsletter section or video) and the source that inspired it. This run ends with the idea list: do not draft or publish anything yet.

  Needs: LinkedIn, X (Twitter)

• Draft a blog post outline

  On demand

  Research {{topic}} using current, reputable sources. Build a complete outline: working title, target reader, search intent, H2 and H3 structure, the key point for each section, internal link opportunities and three suggested sources with URLs. Present the outline for review. Do not write the full post or publish anything without approval.

• Repurpose a post into social threads

  On demand

  Open this long-form post: {{post_url}}. Turn it into social thread drafts for the connected accounts. Produce one thread per platform with the exact text, numbering and a link back to the original. Show every draft and wait for approval before posting or scheduling anything.

  Needs: LinkedIn, X (Twitter)

• Prepare the weekly newsletter draft

  Scheduled (0 14 * * 5)

  Open the week’s updates at {{updates_source}} and any attached documents. Write this week’s newsletter: three subject line options, preview text, a short intro, the updates grouped by theme with links, and a closing call to action. Create the draft in the connected Gmail account and leave it unsent. Do not send or schedule it: approval comes first.

  Needs: Gmail

• Editorial calendar review

  Scheduled (30 8 * * 1)

  Review the editorial calendar for the next four weeks. Flag gaps, overlaps, pieces with no owner and pieces with no draft started yet. Propose a publish order and note which items are at risk of missing their date. Keep it to one screen and do not change anything on the calendar: this run is a review only.

• Headline A/B variants

  On demand

  Open the draft at {{draft_url}}. Write five alternative headlines and five alternative meta descriptions, each with a different angle (benefit, curiosity, number, contrarian, how-to). For every option note the angle and who it appeals to, and recommend the two strongest. Do not change the draft or publish it.

• Competitor blog roundup

  Scheduled (0 10 * * 3)

  Check the blogs of: {{competitors}}. List posts published in the last 7 days with the title, link and a two-line summary. Call out topics the user has not covered, ideas worth adapting and any claims that conflict with the user’s positioning. Do not comment on, share or repost their content.

• Content decay and refresh list

  Scheduled (0 9 * * 4)

  Open the content analytics at {{analytics_source}} and the list of published posts. Identify pages that are losing traffic or rankings over the last 90 days. Produce a refresh list: URL, current traffic, trend, the likely reason for the decay and one concrete refresh action (update statistics, rewrite the intro, add a section, fix links). Do not edit any page.

• Optimize video titles and descriptions

  On demand

  Open each of these videos: {{video_urls}}. For every one, rewrite the title and description for search and click-through: primary keyword in the title, a first line that earns the click, chapters if timestamps exist and relevant links. Present the current text next to the new draft. Do not update the videos without approval.

• Monthly content performance report

  Scheduled (0 9 1 * *)

  Compile last month’s content performance: posts published, the top five by traffic and by engagement, the best-converting page, the biggest traffic drops and which formats performed best. Include the source numbers for each claim and close with one paragraph on what to do differently next month. Keep the report to one page with links.